Things Scranton Landlords Can Do To Attract The Best Tenants

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Things Scranton Landlords Can Do To Attract The Best Tenants

Do you know how some landlords are able to always attract the best tenants to their properties? Below, we offer several ideas to draw in the best renters. 

Anyone can buy a rental property and anyone can pay to have it fixed up. However, one of the most important factors in a successful rental situation is the quality of your tenants. In our latest post, we will help you learn more about how to attract the best tenants for your rental properties in Scranton!

#1 – Professional Photography

In order to get the most attention and therefore the largest pool of potential tenants, it always makes sense to have professional photos taken. We’ve all seen those listings. Pictures that look like they were shot on a Polaroid camera, from a car window at a high rate of speed. A picture says a thousand words and failing to show your property in its best light will cause many prospective tenants to shy away.

#2 – Highlight The Area

If you don’t know everything about the area, now is the time to learn. You will want to know as much as possible so you can sell your prospective tenants on the area. You can provide information sheets including commute times as well as local restaurants and shops. The neighborhood can be just as important as the house, if not more so. Brush up your area knowledge so you can answer any question that comes your way.

#3 – Luxurious Add-Ons

Luxurious doesn’t have to necessarily equate to expensive. You can add some small touches that will have a big impact on how the property is received. Consider adding things like a wifi doorbell, stainless appliances, energy efficient appliances, fancy closet shelving, skylights, wood flooring, or a pretty garden area. These small touches can be just enough to set your property apart from the rest. Plus, you won’t be kicking yourself if something is damaged by a tenant.

#4 – Go Where Your Tenants Are

If your house is perfect for college students, put an ad on campus. If it is better suited to singles, advertise at the local sandwich shops, bars, and places where your ads will be seen by young professionals in the area.

Don’t forget about your online presence. The great thing about social media is that your tenants are already there. You don’t have to coerce them into going to your website. Advertise within groups or opt for paid advertising. There are many paid options that have a large reach without breaking the bank. Getting your property out there will also help to generate more word of mouth buzz.

#5 – Maintain The Property

Nothing drives away great tenants faster than a landlord that doesn’t keep up with their end of the deal. You never want to have your property thought of as the messy place down the street. Even when there are tenants occupying the property, make sure it is being properly maintained.

#6 – Create An Eye-Catching Listing

In addition to having great photography, a well-written listing will garner much more attention than the boring spiel outlining the property details and nothing else. Create a headline that will grab your prospective tenants attention, clearly convey the property information, and help your prospective tenant get an idea of what it will be like to live there.

#7 – Create Word Of Mouth

Even with all the ways people are able to connect digitally, word of mouth is still one of the most effective forms of advertising. Talk to the people you encounter in your everyday life. The UPS man, the guy at the coffee shop, and the lady on the train might all know someone looking for a great place to rent. You can also ask your current tenant if they know anyone. If their referral signs a lease, give them a bonus.

There are many simple and low-cost ways you can generate buzz for your property, thereby attracting the best tenants!

Contact us today to learn more about how to attract the best tenants for your rental properties in Scranton!

Things Scranton Landlords Can Do To Attract The Best Tenants

Attracting the best tenants in Scranton requires landlords to create an appealing and comfortable living environment. Here are several things Scranton landlords can do to attract high-quality tenants:

  1. Well-Maintained Property:

    • Regularly maintain and update the property to ensure it is clean, safe, and in good condition. Attend to repairs promptly and address any issues that may affect the quality of living.
  2. Curb Appeal:

    • Enhance the curb appeal of the property. A well-maintained exterior, landscaping, and a welcoming entrance create a positive first impression for potential tenants.
  3. Competitive Rental Pricing:

    • Research the local rental market to set competitive and reasonable rental prices. Tenants are more likely to be attracted to properties that offer good value for the rental rate.
  4. Clear and Attractive Property Listings:

    • Create clear and appealing property listings that highlight the property’s features, amenities, and unique selling points. Include high-quality photos to showcase the property.
  5. Flexible Lease Terms:

    • Consider offering flexible lease terms when possible. Some tenants may appreciate options such as month-to-month leases or longer-term agreements.
  6. Effective Marketing:

    • Utilize various marketing channels, including online platforms, social media, and local advertising, to reach a broad audience. Effectively market the property to attract potential tenants.
  7. Tenant Screening Process:

    • Implement a thorough tenant screening process to ensure that prospective tenants have a reliable rental history, stable income, and positive references. This helps in selecting responsible and trustworthy tenants.
  8. Responsive Communication:

    • Respond promptly to inquiries and communicate clearly with potential tenants. A responsive and professional landlord creates a positive impression and fosters good tenant-landlord relationships.
  9. Offer Amenities:

    • Provide desirable amenities that make your property stand out. This could include in-unit laundry, parking spaces, updated appliances, or outdoor spaces.
  10. Transparent Policies:

    • Clearly communicate all rental policies, including rules, regulations, and expectations. Transparency helps set expectations and fosters a positive landlord-tenant relationship.
  11. Safety and Security:

    • Prioritize safety and security measures. Ensure that doors and windows have adequate locks, and consider installing security features if needed.
  12. Regular Communication:

    • Establish open and regular communication with tenants. Address their concerns promptly, and be proactive in resolving issues.
  13. Tenant Incentives:

    • Consider offering incentives such as a one-time rent discount, utility credits, or other perks for tenants who sign longer leases or demonstrate responsible behavior.
  14. Green Initiatives:

    • Implement eco-friendly practices, such as energy-efficient appliances or recycling programs, to attract environmentally conscious tenants.

By implementing these strategies, Scranton landlords can create an attractive rental property that appeals to responsible and reliable tenants, fostering positive and long-term rental relationships.

Things Scranton Landlords Can Do To Attract The Best Tenants

The cost of marketing for landlords in Scranton can vary depending on the methods and platforms used. Here’s a sample breakdown of potential marketing costs:

  1. Online Listings:

    • Cost: $0 – $200 per listing (varies based on platforms).
    • Description: Many online platforms, such as Zillow, Trulia, and Craigslist, allow landlords to list their properties for free or at a minimal cost. Some may offer premium options for additional visibility.
  2. Professional Photography:

    • Cost: $100 – $300.
    • Description: Investing in professional photos of your property can significantly enhance your online listings and attract more attention from potential tenants.
  3. Social Media Advertising:

    • Cost: $50 – $200 (varies based on ad budget).
    • Description: Boosting property listings on social media platforms like Facebook or Instagram can increase visibility. Costs depend on the duration and reach of the ad campaign.
  4. Local Advertising:

    • Cost: $100 – $500 (varies based on medium and frequency).
    • Description: Placing ads in local newspapers, community bulletin boards, or other local publications can help target a specific audience.
  5. Property Signage:

    • Cost: $30 – $100.
    • Description: Invest in a professional and eye-catching “For Rent” sign to place outside the property. This can attract potential tenants passing by.
  6. Flyers and Brochures:

    • Cost: $50 – $150.
    • Description: Create informational flyers or brochures highlighting the property’s features. Distribute them in local businesses or community centers.
  7. Website Development:

    • Cost: $200 – $1,000 (varies based on complexity).
    • Description: Having a dedicated website for your rental properties can be a long-term investment. Include property details, photos, and contact information.
  8. Tenant Referral Program:

    • Cost: Variable (depends on incentives offered).
    • Description: Consider implementing a tenant referral program where existing tenants receive incentives for referring new, qualified tenants.
  9. Printed Marketing Materials:

    • Cost: $50 – $200.
    • Description: Design and print professional-looking materials such as business cards or brochures to distribute at local events or community spaces.
  10. Open House Expenses:

    • Cost: $50 – $200.
    • Description: If hosting an open house, consider expenses for refreshments, signage, and other materials to make the event appealing to potential tenants.

Total Estimated Marketing Cost Range: $660 – $3,050

This is a sample range, and actual costs can vary based on factors such as the extent of marketing efforts, specific advertising choices, and the duration of campaigns. It’s essential for landlords to tailor their marketing strategy based on their budget, target audience, and property features.

Things Scranton Landlords Can Do To Attract The Best Tenants

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